SHOEZ
ShoeZ uses Marka's generative AI video ads in FB and IG shopping retargeting campaigns to increase sales
How ShoeZ Used Marka to Increase Their CTR by 60% While Saving Time & Money
ShoeZ is dedicated to providing a one-of-a-kind shopping experience for shoe enthusiasts. The brand needed a faster way to turn product catalog moments into polished social ads without slowing the team down.
Marka helped the team create more on-brand video variations, keep the message consistent, and launch retargeting creatives quickly across Facebook and Instagram.
The Challenge
Show that Marka smart video ads outperform the seller's regular benchmark on Facebook retargeting campaigns.The case study measured click-through rate, cost per click, cost per thousand impressions, and return on ad spend against the brand's existing retargeting creative benchmark.
Marka completely changed how we create content and saved us so much time and money. We used Marka's creatives in our ads and saw a CTR lift that was higher by 60%. This is an amazing platform for our brand.
Oren Ayalon, Founder & CEO, ShoeZ
The Solution
The team ran one controlled test over five days with a daily budget, comparing Marka smart video ads against the seller's usual Facebook retargeting benchmark.
After syncing the shop catalog, Marka generated video options for the product set. The shop owner edited one product video into a multi-product retargeting ad and shared it directly into the ad workflow.
The campaign targeted recent website visitors, keeping audience rules and copy consistent so the creative itself could be evaluated clearly.