GREENFORK
GreenFork uses Marka to package fresh meal visuals into paid social ads that drive trial signups
How GreenFork Drove 55% More Trial Signups
GreenFork needed more campaign creative for trial offers, meal bundles, and weekly menus. The challenge was keeping the food fresh and appetizing while testing more angles quickly.
Marka helped the team create meal-focused ad variations that could support acquisition campaigns without waiting on a new content shoot.
The Challenge
Increase trial signups by testing more meal-offer creative in less time.The campaign measured trial signups, CPA, and content saves while comparing Marka-generated meal creatives with the previous social ad set.
Marka helped our food look campaign-ready more often. We could test menu variety, convenience, and freshness as separate angles instead of guessing which message would land.
Yael Mor, Growth Manager, GreenFork
The Solution
GreenFork used Marka to create ad concepts around weekly planning, balanced meals, and first-box trial offers.
The team selected the strongest visuals, aligned them with acquisition copy, and launched a paid social test across warm and lookalike audiences.
More relevant food visuals helped GreenFork lower acquisition cost while increasing trial signup volume.