CARRYON
CarryOn uses Marka's AI ads to move travel shoppers from browse mode to purchase intent
How CarryOn Lowered Paid Social CPC by 42%
CarryOn needed campaign creative that could speak to airport convenience, durability, and last-minute travel intent without repeating the same product shot.
Marka helped the team create fresh travel-focused creative assets and test which product angles drove cheaper, higher-intent clicks.
The Challenge
Lower click costs while keeping travel product messaging specific and useful.The campaign compared CPC, CTR, and purchase-intent signals against CarryOn's previous luggage retargeting creative.
Marka helped us create travel ads that felt more immediate. Instead of one generic suitcase image, we could test the situations that actually make people ready to buy.
Adam Levi, Head of Growth, CarryOn
The Solution
CarryOn used Marka to generate creative around airport readiness, compact packing, and weekend travel use cases.
The team selected variations for retargeting and kept the audience narrow to recent product viewers and cart visitors.
With more relevant travel contexts in the ads, CarryOn lowered click costs while increasing interaction quality.