AURUM
Aurum uses Marka to create premium product ads that turn jewelry browsing into add-to-cart intent
How Aurum Increased Add-to-Cart Rate by 46%
Aurum wanted more premium-looking creative for gifting campaigns, but needed to move faster than traditional jewelry production cycles allowed.
Marka helped the team generate polished product visuals and campaign angles that felt refined enough for the brand while staying ready for paid social testing.
The Challenge
Create elegant jewelry ads that increase buying intent without making production heavier.The test measured add-to-cart rate, CPC, and ROAS while comparing Marka-assisted creative against the brand's standard product-led ads.
The biggest win was quality at speed. Marka gave us more beautiful ways to show the same pieces, and we could see which ones made shoppers move faster.
Roni Alon, Founder, Aurum
The Solution
Aurum used Marka to create product-led ad concepts around gifting, everyday wear, and limited collection moments.
The team reviewed the visuals for brand fit, selected the strongest variants, and launched them into a focused retargeting test.
Marka made it easier to keep the creative premium while testing more purchase triggers.